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An identity refresh for a boutique lingerie store, with the aim of convincing customers that it will be an enjoyable experience to shop in this store and that they will be provided with friendly, knowledgable service.

Shopping for lingerie is not the favourite job of most women and so focussing on the positive experience customers have in this store is an important selling point. Looking at the design evokes the feeling you get when walking into the store. The warmth of colour, the open door and the smiling face all speak of a welcoming, friendly atmosphere.