A branding project for a children’s choir providing a place for children in the Murray Bridge community to come together and share a love of music and song. In the logo graphic the children’s voices are represented by different colours blending together and rise up to create the unique shape of the bridge that gives Murray Bridge it’s name. The rainbow of bright colours gives the visual brand vibrancy and energy appropriate for a business about children but remains sophisticated enough to be inclusive of children in their teenage years.